The neatly dressed woman stood quietly, waiting patiently, until almost all the other glad-handers had gone. I’d just finished a breezily-entertaining (and I hope enlightening) presentation on brain fitness and we all had enjoyed ourselves. She approached and I turned. She asked the important question: “How do we get people to try?” Try painting, she said, because painting was the greatest mental challenge she’d ever had and ever enjoyed. But if we can’t get people to try then they’ll never be able to succeed.

Great question. And I have valid fragments of an answer but no truth. How do we get people to try? Try something new. Try something challenging. Try something hard. How?